silwy® in retail: Onboarding guide for building a high-selling product range

Building on the bestsellers, it is recommended to strategically supplement the silwy® range with selected highlights that suit your typical customer segments. Depending on the application, usage habits, and price sensitivity of your customers, different product categories are suitable.

Magnetic glasses made of plastic are particularly suitable for families or customers who prioritize vehicle weight optimization, robustness, and safety. Glasses made of glass or crystal, on the other hand, appeal primarily to quality- and design-oriented customers. The same applies to tableware: plastic tableware impresses with its lightness and everyday practicality, while ceramic or porcelain tableware specifically targets customers who value table culture and high-quality materials.

Storage solutions and pet accessories are also useful additions. These products are often perceived as differentiating factors and help to clearly distinguish the product range from the competition.

It is also important to deliberately place some higher-value products on the shelf. They serve an important orientation function: experience shows that customers interested in silwy® often initially choose products from the mid-price range, as the price is relative compared to the premium products. Thus, a balanced product range not only supports differentiation but also the targeted rotation of high-selling items.